With thousands of new products every month, Du Bruits Dans La Cuisine was facing critical capacity bottlenecks in content creation.
Facing tight launch timelines, Claudie Pierlot was looking for an integrated solution to accelerate their content operations.
How SMCP is accelerating international expansion with Newtone’s AI-powered content that performs from day one
SMCP, the French contemporary fashion group behind Sandro, Maje, Claudie Pierlot, and Fursac, has been aggressively expanding its digital and international footprint.












