Cut cost by 79% while improving quality
With tight seasonal product launches, the French fashion brand started to use Newtone to scale content operations —without sacrificing voice or quality.
Industry: Fashion
Headquarters: Paris, France
Company size: 500-1000
Camille Prosdocimi
Company
Founded in Paris in 1984, Claudie Pierlot is a renowned French fashion brand known for its effortless blend of chic sophistication and modern elegance. Specializing in luxury ready-to-wear collections, the brand embodies timeless Parisian style with a contemporary twist. Today, Claudie Pierlot continues to inspire women around the world with clothing that is both refined and accessible, staying true to its heritage while evolving with the spirit of the times.
Challenge
Claudie Pierlot was facing issues of speed and cost in their content creation operations. Every season brought the same challenges:
Rigid timelines that leave little room for error
Delayed launches due to copy bottlenecks
High cost of external agencies
Stressful last-minute workflows draining the team
Solution
Newtone provided a customized solution for Claudie Pierlot (and later for the entire SMCP group) to overcome the scalability challenges.
Key features include:
AI customized to the Claudie Pierlot brand
Full integration with the Akeneo PIM
Full coverage of generation and translation of product content
79%
Reduction in direct content costs
1 day
With consistent content across languages
Next steps
Looking ahead, Claudie Pierlot plans to use Newtone to:
Translate marketing content (CRM, newsletters, etc)
Further improve SEO positioning together with their agency
Open new markets
