How to unblock product catalog growth within a month
As their catalog grew by thousands of products every month, Du Bruits Dans La Cuisine was facing capacity bottlenecks in content creation causing significant delays in time-to-publication.
Industry: Retail
Headquarters: Paris, France
Company size: 200-500
Simon Tordjman
Chief Digital and Operation Officer @ Du Bruit dans la Cuisine
Company
Du Bruit Dans La Cuisine is a French retail chain specializing in culinary arts, founded over 15 years ago and focusing on quality kitchen utensils, gourmet products, and home décor. With around 31 stores across France and a comprehensive e-commerce platform, the brand positions itself as a universe for cooking enthusiasts, featuring predominantly French and European brands that emphasize sustainability and craftsmanship.
Challenge
Du Bruit Dans La Cuisine was facing challenges to scale the content production. As their catalog grew by thousands of products every month, content production could not keep up, and there were persistent delays in the publishing process, affecting revenue. Previous solutions like externalizing the production or scaling internal teams did not yield satisfactory results.
Key pain points included:
Suboptimal time-to-publication for new products
Inconsistent tone and content structure, affecting branding
Insufficient SEO optimization, affecting visibility
Solution
Newtone provided a customized solution that enabled Du Bruit Dans La Cuisine to overcome scaling challenges and significantly improve performance.
Key features include:
AI customized to the Du Bruit Dans La Cuisine brand
Optimized content structure for product pages
SEO-optimized descriptions
< 1 hour
Time-to-publication reduced to < 1 hour from 3 weeks
100%
Consistency in tone and structure
100%
Client satisfaction
Next steps
Looking ahead, Du Bruit dans la Cuisine plans to use Newtone to:
Use AI for filters, meta titles, and meta descriptions
Enrich product data
Launch a dropshipping program with 3rd-party vendors
