The digital shelf problem
2,000 SKUs across 100 retailers in 20 languages means 4 million pieces of product copy. Doing this manually is impossible. Doing it inconsistently costs you shelf visibility.
Your brand.com and every retailer PDP, working together
AI-powered shopping assistants read your brand.com alongside every retailer listing when deciding which products to cite. Consistent product text across all touchpoints drives ranking. Newtone keeps every touchpoint aligned from a single source of truth.
Brand.com optimized alongside retailer PDPs for a coherent signal across every source
One platform for all retailers and markets, not separate country teams managing content independently
Cross-touchpoint consistency is now a ranking factor in AI feeds
One master description, every retailer's requirements
Newtone adapts your master description for each retailer's copy specifications and search algorithm. PIM, Salsify, or NIQ Brandbank data supplements the master where retailers need specific attributes.
Master description as the primary input: your brand-approved source of truth
Copy specs and search optimization configured per retailer
PIM and data pool enrichment for attribute fields the narrative does not cover
Compliance and technical precision
Ingredient claims, certification designations, and safety language must be correct in every market and language. Newtone's glossaries enforce exact terminology. Nothing is paraphrased.
Regulatory terms mapped to approved equivalents in every target language
REACH designations and certification language preserved through translation
Prohibited claims blocked at generation, not caught in review
Every language, every market
FMCG clients typically run 15 to 30+ languages through Newtone, all from the same master description, with the same brand rules and compliance glossaries applied.
Translation models trained per language pair
Brand glossaries enforce exact terminology in every language
Keyword strategies localized per market
Connects to your systems
Master descriptions, PIM exports, and data pool content come in. Retailer-ready copy goes out, formatted for whatever your retail partners require.
Integrations with Akeneo & Shopify. Established workflows with Salsify & NIQ Brandbank
Output structured to match retailer portals, GS1 data pools, or proprietary formats
API access for custom integrations
Search performance across every channel
Every retailer variant is optimized for that channel's search logic. Keyword strategies configured per retailer and per market, applied at generation.
Keyword optimization per retailer and per market, applied automatically
Consistent terminology across all channels for the coherence search algorithms reward
Optimized for retailer search and AI-powered discovery (GEO)
FAQs
Can Newtone handle complex ingredient and regulatory language?
We have retailer-specific content portals with their own templates. Does Newtone integrate?
How does Newtone handle content updates when a formula or ingredient changes?
We work with external agencies for content. Does Newtone replace them?
What is GEO and why does it matter for FMCG?
Make AI turn content into
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