Translation and localization

Brand-trained translation across 40+ languages that reads as though it was written natively for each market. Newtone’s bespoke AI models learn not just the meaning of your content but the way your brand communicates, and apply that training per language. The result is translation at a quality generic machine translation cannot match, at a speed and scale manual workflows cannot achieve.

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Translation and localization

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What we translate

Newtone translates every content type your business produces, with awareness of each format’s specific requirements.

Webcopy, storefronts, and product catalogs: homepage content, collection descriptions, product descriptions, titles, specifications, and structured attributes

Marketing, CRM, and editorial: email campaigns, newsletters, ad copy, blog posts, category pages, and buying guides

Training and internal content: onboarding materials, product knowledge, and compliance training

Technical and regulatory content: documentation, care instructions, legal disclosures, and marketplace listings

Sunset casts a warm glow over expansive lavender fields in France, with rows leading to a solitary rustic house on the horizon, highlighting the serene rural landscape.

A row of elegant dresses in varying colors, including black, red, and white, is neatly displayed on a wooden rack above a shelf lined with pairs of high-heeled shoes; a pop-up window shows text with different writing rules for a language tool.

Localization, not just translation

For many clients, the real value is market-specific adaptation. Newtone’s models are trained on the regulatory and cultural requirements that apply to your content in each country.

Regulatory compliance text per market: nutritional information, allergen declarations, food standards, and legal disclosures

Units, sizing conventions, date and currency formats adapted automatically

Cultural references, formality, and local product positioning adjusted for each market

The right model for every language pair

Newtone’s multi-model architecture selects the optimal foundation model for each language pair and content type, then layers your brand training on top. The model translating your product descriptions into Japanese is different from the one translating your CRM campaigns into Spanish. Each is chosen for its strengths, but all share the same brand voice training.

The image features a minimalist clothing display with a beige and black slip dress on sleek black hangers, accompanied by a pair of stylish high-heeled sandals and a straw hat, set against a neutral-toned backdrop with soft, natural lighting; a language selection interface with options for German, Italian, Spanish, Arabic, Chinese, Dutch, and English is visible on the left.

A woman in a dark cardigan and light dress sits at an outdoor café table with a croissant and a cup of coffee, exuding a serene and elegant atmosphere.

Supported file formats

Newtone processes the file formats your teams already work with. Formatting, structure, and metadata are preserved through translation.

XLIFF (.xlf, .xliff): industry-standard localization interchange format, returned with structure and metadata intact

DOCX, PPTX, XLSX, and CSV: Office documents, presentations, spreadsheets, and bulk data exports with formatting preserved

HTML, JSON, and XML: web content, CMS exports, app interfaces, and API-driven workflows with tags and markup maintained

Direct platform translation: translate content directly within Akeneo or Shopify with no file export required. Newtone pulls source content, translates using your bespoke models, and syncs output back to the correct language fields automatically

All translation uses the same brand-trained models regardless of format or source. Your voice rules, lexicons, and translation glossaries apply consistently.

AI-powered content creation, translation & optimization at enterprise scale.

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