Wrote 1000+ descriptions in a Month
With thousands of new products every month, this growing retailer needed a scalable way to create branded product content
Industry:
Retail
Headquaters:
Paris, France 🇫🇷
Company size:
200-500
Company
Du Bruit dans la Cuisine is a French retail brand specializing in cookware, tableware, and gourmet food products. With dozens of in-store and online product drops, they needed a fast, consistent way to publish descriptions that matched their brand DNA and supported SEO efforts—especially after migrating their catalog to Shopify.
Challenge
Creating product descriptions was slowing everything down. It delayed visibility on the website, required too much manual research, and created inconsistent results.
Key pain points:
Time-to-market was far too slow
Content was inconsistent in tone and structure
Outsourcing was expensive and inefficient
They needed a better way to move faster and standardize descriptions across the board.
Solution
Newtone’s AI platform was trained on their brand tone and content rules. It now powers product description creation across their catalog—instantly.
Key features:
Custom-trained AI for their brand
Standardized output structure
SEO-optimized descriptions
Human-like tone and support from onboarding to scale
Results
< 1 hour
Content creation reduced from 3 weeks to under 1h
100%
Consistent structure and tone across the catalog
SEO-ready
Optimized descriptions despite platform migration
What's next
Looking ahead, Du Bruit dans la Cuisine plans to:
Expand AI use for filters, meta titles, and meta descriptions
Enrich product data even further
Launch a dropshipping program with 3rd-party vendors
