Cut content costs by 79%, kept the voice
With seasonal launches approaching fast, the French fashion brand turned to Newtone to scale product descriptions—without sacrificing voice or quality.
Industry:
Fashion
Headquaters:
Paris, France 🇫🇷
Company size:
500-1000
Company
Founded in Paris in 1984, Claudie Pierlot is a renowned French fashion brand known for its effortless blend of chic sophistication and modern elegance. Specializing in luxury ready-to-wear collections, the brand embodies timeless Parisian style with a contemporary twist.
Today, Claudie Pierlot continues to inspire women around the world with clothing that is both refined and accessible, staying true to its heritage while evolving with the spirit of the times.
Challenge
Claudie Pierlot was stuck in a slow, expensive content cycle. Every product season brought the same hurdles:
Delayed launches due to copy bottlenecks
High costs from writers and translation agencies
Rigid timelines that limited agility
Stressful last-minute workflows that drained the team
Solution
They needed a new approach — one that could keep up with the pace of fashion while staying true to their brand voice. That’s where Newtone stepped in.
Our AI platform was trained on Claudie Pierlot’s exact tone of voice, brand guidelines, and SEO goals. Within weeks, it became their go-to for content production.
Trained AI on brand tone and style
Product copy at scale
SEO-optimized by default
Instant translation from French
Results
79%
Cut copy and translation costs
3 days
Reduced time-to-market from 2 months to 3 days
100s of SKUs
Created and translated at scale
What's next
Looking forward, Claudie Pierlot plans to:
Implement new description formats to further enhance SEO performance
Continue refining their AI-powered content strategy in partnership with SEO experts at Eskimoz
Explore additional applications of Newtone's technology to further streamline their digital marketing efforts
