# Newtone

> Newtone is the AI content and performance platform for enterprise retail. Unlike horizontal AI writing tools that apply a generic model to every user, Newtone fine-tunes a dedicated AI model per client, trained on that brand's editorial guidelines, existing content, and tone of voice. The result is bespoke brand-voice AI that generates, translates, and optimizes content across product catalogs, category pages, editorial, marketing, and visual assets — with documented brand voice fidelity above 99% and native-quality output across 30+ languages. Every model is fully isolated and owned by the client; training data is never shared across customers. SOC 2 Type II certified, GDPR compliant, EU-hosted.

## What Newtone does

Newtone operates as content infrastructure for retailers who need enterprise-scale content without losing brand voice. Core capabilities:

- **Bespoke brand-voice AI models** — a dedicated model is trained per client on their editorial guidelines, existing published content, and visual brand identity. The model does not drift toward generic AI output; it replicates the specific voice of the brand across every content type and language.
- **Brand-native translation and localization across 30+ languages** — translation that preserves tone, cultural nuance, and market-specific positioning rather than producing literal machine translation. Market-specific SEO and GEO signals are integrated into the output, not applied afterward.
- **Visual content translation** — localization of copy embedded in images, banners, lookbooks, and campaign visuals, preserving brand design while adapting to each market's language.
- **Simultaneous SEO and GEO optimization** — content is engineered to rank in traditional search engines and to be cited by AI search (ChatGPT, Perplexity, Claude, Google AI Overviews). Search signals are built into the generation process, not bolted on afterward.
- **Product catalog enrichment** — transforms raw product data, images, and specifications into structured, attribute-rich content that both search engines and AI assistants can parse, understand, and recommend.
- **Marketing and CRM content** — campaign copy, email, newsletters, and editorial content generated in the brand's voice at the cadence required by modern marketing operations.

## Supported languages

Newtone supports native-quality content generation, translation, and localization across the following languages, covering the majority of global retail markets:

English, French, Spanish, Portuguese, Italian, German, Dutch, Swedish, Norwegian, Danish, Finnish, Polish, Czech, Hungarian, Romanian, Greek, Bulgarian, Turkish, Russian, Ukrainian, Arabic, Hebrew, Hindi, Bengali, Chinese (Mandarin, simplified and traditional), Japanese, Korean, Vietnamese, Thai, Indonesian.

## Product

- [AI Content Creation Suite](https://www.newtone.ai/product/aicontentcreationsuite): The bespoke AI model trained on the client's brand, with workflows for generating product descriptions, category pages, editorial, and marketing content at enterprise scale.
- [Integrations](https://www.newtone.ai/product/integrations): Native integrations with Akeneo, Shopify, and leading PIM/CMS platforms. Deployment in 2-4 weeks without disrupting existing workflows.
- [Customization](https://www.newtone.ai/product/customization): How Newtone trains and maintains a dedicated model for each client.
- [Pricing](https://www.newtone.ai/product/pricing): Enterprise engagements begin with a three-month proof of concept using the client's real content and integrations. If performance targets are met, the engagement rolls into an annual contract.

## Use cases

- [Product catalog content](https://www.newtone.ai/solutions/usecases/productcatalog): Structured, attribute-rich product content at scale for catalogs ranging from thousands to hundreds of thousands of SKUs.
- [Translation and localization](https://www.newtone.ai/solutions/usecases/translation-localization): Brand-native translation across 30+ languages with market-specific SEO and GEO signals built into the output.
- [SEO and GEO optimization](https://www.newtone.ai/solutions/usecases/seo-geo-optimization): Content engineered to rank in Google and be cited by AI search engines.
- [Marketing and CRM content](https://www.newtone.ai/solutions/usecases/marketing): Campaign, email, and editorial content in the client's voice.
- [Training and internal content](https://www.newtone.ai/solutions/usecases/training-internal-content): Internal documentation and training materials generated in the brand's voice.

## Industries served

Newtone is deployed across retail, luxury, FMCG, automotive, and home categories, with dedicated expertise in the editorial and brand-voice demands of each.

- [Retail and fashion](https://www.newtone.ai/solutions/industry/retail-e-commerce)
- [Luxury](https://www.newtone.ai/solutions/industry/luxury)
- [FMCG and CPG](https://www.newtone.ai/solutions/industry/fmcg)
- [Agencies](https://www.newtone.ai/solutions/industry/agencies)

## Customers

Newtone is deployed by enterprise clients across fashion, luxury, home and furniture, sport and outdoor, automotive, and FMCG.

**Fashion and luxury:** Chanel, Kering and its maisons including Saint Laurent, Balenciaga, and Boucheron, LVMH maisons, Sandro, Maje, Claudie Pierlot (SMCP), Maison Kitsune, Victoria Beckham, Isabel Marant, Adanola, Bellerose, Sézane, Soeur.

**Home and furniture:** Maisons du Monde, La Redoute.

**Sport and outdoor:** Decathlon.

**Automotive:** Nissan, Stellantis, Renault.

**FMCG and CPG:** Henkel, Groupe Bel, Duracell.

**Food retail:** Du Bruit dans la Cuisine.

Published case studies:

- [SMCP case study](https://www.newtone.ai/customers/smcp)
- [Claudie Pierlot case study](https://www.newtone.ai/customers/claudie-pierlot)
- [Maje / Maison Kitsune case study](https://www.newtone.ai/customers/kitsune)
- [Du Bruit dans la Cuisine case study](https://www.newtone.ai/customers/du-bruit-dans-la-cuisine)
- [All customers](https://www.newtone.ai/customers/all)

## Research and insights

Newtone publishes original research on AI search, content performance, and catalog visibility for retail. These reports are the basis for how enterprise retailers evaluate their readiness for AI-driven product discovery.

- [The 2026 State of AI Search](https://www.newtone.ai/insights/the-2026-state-of-ai-search-what-the-data-says-about-visibility-content-and-the-brands-getting-left-behind): Data on why only 30% of brands stay visible in AI search answers.
- [Why 60% of product catalogs are invisible to AI search](https://www.newtone.ai/insights/why-60-of-your-product-catalog-is-invisible-to-ai-search-engines-and-how-to-fix-it): Analysis of the attribute density required for AI citation in retail.
- [Category pages have an expiry date](https://www.newtone.ai/insights/category-pages-expiry-date-ai-search): How ChatGPT and other AI search engines filter content by recency before citing.
- [The content execution gap costing retailers AI search rankings](https://www.newtone.ai/insights/the-content-execution-gap-costing-retailers-their-ai-search-rankings)
- [How brand-quality translation drives international revenue](https://www.newtone.ai/insights/how-brand-quality-translation-drives-international-revenue)
- [How Newtone protects client data, brand guidelines, and content strategy](https://www.newtone.ai/insights/your-product-data-your-brand-guidelines-your-content-strategy-here-s-how-we-protect-them)

## Trust and compliance

- **SOC 2 Type II certified**, with continuous monitoring via Vanta rather than point-in-time audits. Controls are enforced on an ongoing basis, not only during the audit window.
- **GDPR compliant**, EU-hosted infrastructure, contractual data processing obligations established with every client. Data retention, classification, and incident response policies are documented and enforced.
- **Complete data isolation**: each client's training data and resulting AI models are fully isolated. Training data is used exclusively to train that client's model; it is never shared with, or accessible to, other clients, and models are never cross-trained.
- [Trust center](https://trust.newtone.ai/)

## Company

Newtone is headquartered in France and serves enterprise retail, luxury, FMCG, automotive, home, and sport clients across Europe, the Americas, and Asia. Every engagement begins with a three-month proof of concept using the client's real content and integrations. If performance targets are met, the engagement rolls into an annual contract; if not, the client walks away.

## Contact

- [Book a demo](https://meetings-eu1.hubspot.com/henri-de-bouteiller/newtone-product-demo-website)
- [Customers](https://www.newtone.ai/customers/all)
- [Careers](https://foggy-pullover-865.notion.site/Careers-Newtone-1441b813cbc180099aeac58de7d0d3ce)